Before you decide to select your opinion is the best color off Pantone Colour Chart, stop for just a moment and consider your audience. This is particularly important if you’re marketing or selling globally as an alternative to locally. The thing is, different colors have different meanings to various people. If you’re not familiar with the cultural significance of any certain color the product, brand, or identity you’re promoting could end up failing before it has a chance to explode! Let’s take a closer look on the cultural significance of color in two of today’s emerging economies.
In China, the hue red is perhaps the most significant. No where could this be color more prominent than on the Chinese flag. Representing good fortune and joy, red is amongst the most used colors during Chinese holidays and family gatherings. Additionally it is the color chinese people associate with fire, among the five elements its people believe create exactly what exists by nature.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow may be the color the Chinese associate with another of the five elements, the Earth, and as a result, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s as opposed to Western cultures in which the color white is used to symbolize purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of any union of two individuals, colour red also symbolizes fertility and prosperity. The color green represents the harvest or perhaps a new beginning and, like America, green is symbolic of nature. In India green is also colour accustomed to honor Islam.
As popular as green is, don’t apply it if you intend on using the services of Indonesian people. That’s because in Indonesia, green is actually a forbidden color. In countries with dense jungles like individuals in Latin America, green represents death. But in the Middle East, green is the colour of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing a bad color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and make sure you research your options!